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Diesels are a good step in that direction, esp if they can return better than 30 mpg freeway.
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Lets hope they can pull it off without a big diesel $$ premium.
I think it's a case of logic not really entering into the equation. Just like most would rather drive an SUV but would do fine with a wagon, mid size trucks are a tough sell when their bigger brother is on the same lot.
Reminds me of the Honda truck. It seems like a great option for most who need to get some mulch, haul the kids bikes, HD trips.... but most of us drive around with empty beds in a F150's because they are 'real truck's. Oh well.
The Nissan looks nice, they cant keep making square hardbodies forever.