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Aragorn Aragorn is offline
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Join Date: Jan 2013
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Just curious on any suggestions people here may have on how to save Sears.

I don't think you can just change the current business model and suddenly revive sales. Prices seemed to have dropped at Sears but the local store was still empty over the holidays. The local Sears always seems dirty and dingy. Most of the people working there are friendly but you normally have to drag them away from a conversation with another employee to get them to locate something or ring up your sale.

JCPenny's tried to re-brand itself as JCP (similar to GAP) and did away with sales. Prices always seemed higher and the stores started to resemble the GAP. They recently changed back to the old ways with sales and discounts. (JCP stock price was around $40 in 2011 and is closer to $8 today.)

Is it a change in consumer culture or something else?
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