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I just checked out Blue Apron and it looks like a great idea, especially for busy people. Menu has an interesting variety with some fresh ideas like the Korean tteok & pork ragu. Even though I like to cook, I probably wouldn't even look for how to make something like that but looks tasty. And while it's easy for me to get Korean rice cakes, probably not for everyone.
I think it will do well.
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Tru6 Restoration & Design
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