The ad with the 917, 911, and 914 brings back some memories. I was a young kid working a Porsche dealer then, and I clearly remember the first 911's that came in off the truck that were over $10,000. I recall all the salesmen standing around looking at the car. One guy throws his hands up in the air and says, "Well, that's it. The 911 is over ten grand now. NO ONE is going to pay ten grand for a sports car. We'll never sell another one."