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Registered
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Welcome to M town
I shake my head at BMW's new ad campaign for M Town. "the ideal home for all petrolheads and horsepower enthusiasts" who polish the rims in the video but never crack the hood. It's scenes of people driving like A holes on city streets by flooring it leaving the parking garage, drifting at toll booths and drop off circles-think of a Honda tweaker swap meet closing down but with suits driving more expensive iron. BMW is trying to hook millenials with Fast N Furious imagery but I'm shocked this is the direction of their brand. All with sweet music in the background like a Clockwork Orange ultraviolence scene.
"M town" must be somewhere in England because of the narrators accent, odd for a german car. Avoid that town if possible before you get sideswiped. You can tell if you are getting close because "the air is filled with the sweet scent of burnt rubber"    https://www.youtube.com/watch?v=WIRcSdOBIYM https://www.automotiveworld.com/news-releases/m-town-gives-the-feeling-of-high-performance-enthusiasts-a-digital-home/ |
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09-13-2018, 05:09 AM
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Too big to fail
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"You go to the track with the Porsche you have, not the Porsche you wish you had." '03 E46 M3 '57 356A Various VWs |
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09-13-2018, 05:20 AM
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White and Nerdy
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I am not the kind of person TV adds are made for.
So I won't say what works or doesn't based on my own ideas. I do consider a lot of advertising to be negative, I'll remember it and grab the other company's product off the shelf. I'm likely a minority. |
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09-13-2018, 05:50 AM
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Did you get the memo?
Join Date: Mar 2003
Location: Wichita, KS
Posts: 32,181
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Whatever, the M brand jumped the shark years ago when they started dubbing the engine soundtrack through the speakers. Motorsports used to mean bespoke engines and hand-built cars that were genuinely special. Now they are just hot rod versions of standard models.
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‘07 Mazda RX8-8 Past: 911T, 911SC, Carrera, 951s, 955, 996s, 987s, 986s, 997s, BMW 5x, C36, C63, XJR, S8, Maserati Coupe, GT500, etc |
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09-13-2018, 05:58 AM
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Back in the saddle again
Join Date: Oct 2001
Location: Central TX west of Houston
Posts: 55,765
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Steve '08 Boxster RS60 Spyder #0099/1960 - never named a car before, but this is Charlotte. '88 targa  SOLD 2004 - gone but not forgotten
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09-13-2018, 06:08 AM
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D idn't E arn I t
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Quote:
That ad would be pure ricey had it Japanese cars in it. Horrible.
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AOC/Hogg 2028 |
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09-13-2018, 06:10 AM
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Too big to fail
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"You go to the track with the Porsche you have, not the Porsche you wish you had." '03 E46 M3 '57 356A Various VWs |
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09-13-2018, 06:22 AM
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resident samsquamch
Join Date: Oct 2005
Location: Cooterville, Cackalacky
Posts: 6,815
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Quote:
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-jeff back in the saddle: '95 993 - just another black C2 *SOLD*: '87 930 GP White - heroin would have been a cheaper addiction... "Ladies and Gentlemen, from Boston Massachusetts, we are Morphine, at your service..." - Mark Sandman (RIP )
Last edited by sand_man; 09-13-2018 at 09:08 AM.. |
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09-13-2018, 06:33 AM
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resident samsquamch
Join Date: Oct 2005
Location: Cooterville, Cackalacky
Posts: 6,815
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That ad might as well have been, "Welcome to BMW Lazy Town":
__________________
-jeff back in the saddle: '95 993 - just another black C2 *SOLD*: '87 930 GP White - heroin would have been a cheaper addiction... "Ladies and Gentlemen, from Boston Massachusetts, we are Morphine, at your service..." - Mark Sandman (RIP )
Last edited by sand_man; 09-13-2018 at 07:42 AM.. |
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09-13-2018, 06:44 AM
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1971 Porsche 911 T Targa
Copenhagen Blue
Boxer engine, 6 gears, big wing: it's a GT3!
1981 ?! A Red one... 3.0
Balla special
P car
OK, a girl that identifies as a car. Good enough?
Porsche Z06
P truck orsche
