Geez, I just can't imagine where car dealers get such a bad reputation?

[herr_oberst]

https://www.roadandtrack.com/news/a37621749/bronco-customers-are-getting-screwed-by-last-minute-delivery-markups/?source=nl&utm_source=nl_rdt&utm_medium=email&date=091721&utm_campaign=nl25071814&utm_term=AAA%20--%20High%20Minus%20Dormant%20and%2090%20Day%20Non%2 0Openers

[Tobra]

If that happened to me, ordered a vehicle and they tried to tack on a 20% bonus for themselves, I would sue them for breach of contract.

[flatbutt]

That's why, or at least one reason why when I buy new it has always been a leftover.

[Brando]

Huge discussion about this on Reddit this morning.

100% breach of contract. It's going to keep happening so long as buyers let it keep happening.

[Steve Carlton]

Agree. Sue the dealers that changed the deal. Teach them a lesson. Scummy.

[biosurfer1]

Pre-ordering is not a purchase contract, so suing would do no good because there is no contract in breach.

When I worked for a dealership, the S2000 was the flavor of the month with this type of hype and they did the same stuff... Call it "pre-order" "purchase agreement" or whatever you want but the fact of the matter was, no contract was actually signed until the car was sitting on the lot ready for the owner to drive away with it.

It's terrible customer service but the dealership is no more required to sell a car at a certain price, to a certain customer on a certain day, than a buyer is even though the dealerships may try to scare people into thinking it. Until you sign on the actual contract (not agreement, not order form), you are obligated to nothing.

[HobieMarty]

https://youtu.be/DFtCfCi6Hhc

This is interesting. Seems the Bronco has issues right from the get go.
I saw one on a car hauler not too long ago. It was the last vehicle on the big double decker trailer and I assume it was put there so everyone could see it.
It's cool and all but I personally think it has been way overhyped, but most new models really are way overhyped.

Sent from my SM-N950U using Tapatalk

[biosurfer1]

"I was verbally assured that I'd be paying MSRP"

Right...

[Steve Carlton]

I would think a judge would frown on a dealer increasing the price on a customer that had a written agreement on an order at MSRP. Most judges in these situations are pro-consumer, anyway, regardless of the law.

[Noah930]

I've been wondering if this was going to happen. I didn't order one, but I'm in love with the new Bronco, like about 30 million other people. And I wondered how dealers would price such an eagerly anticipated vehicle. Would they follow Ford's MSRP pricing? Or would individual dealers do their traditional "market adjustment" pricing for hot new things? No where did Ford mention anything about that on their website--just the $100 deposit. With that $100 deposit, you had to name the dealership from which you wanted to order/buy your Bronco. So the dealer knows you're a captive customer, right? With no competition, what would stop the dealer from adding any additional pricing onto your truck?

[tdw28210]

Just watched a video on the new full-sized Bronco. Looks cool. Interior is pretty tech heavy, but the engine bay looks like a crazy bird's nest of wires and random parts. Kind of surprising. And I guess they roof has issues too. Still dig it, but I think I will hang on to my Rivian option in case I want a cool truck-like vehicle. I am sure that will have some issues too.

[matthewb0051]

Same thing happened with the GT 40 and a few years ago the Escort or Fiesta RS (not sure about the model designation)

I have a family member that owned a Ford dealership. They got two GT 40s to sell in a town of 3,000 population. They went for a lot more than MSRP

[javadog]

When I was in the car business, we occasionally had cars that were so popular that other dealers were getting over sticker price for them. We stuck to the retail price, no more.

[Steve Carlton]

I remember this was the rage in 1989, especially the highline versions.

[javadog]

Then you might remember when they came out with a Prelude in that era that was painted black. Those went for three grand over sticker, at other dealers.

[Steve Carlton]

Vaguely remember the black Prelude, too. What year model was that?

Do you think you were rewarded for not taking the markups with loyalty later on? I know markups piss people off, but there is the supply and demand thing. Dealers get beat up to give stuff away all the time, often losing money, or running a sales department that relies on parts and service to carry the day. Then, of course, dealers get beat up for their parts and service departments.

[Norm K]

Originally Posted by Steve Carlton

I remember this was the rage in 1989, especially the highline versions.

More like 1986, as '89 was the final year of this style and the bloom was off the rose by then.

_

[Steve Carlton]

I had to look it up, but that particular coupe bodystyle came out first as a 1988. Then it changed in 1990. I was a broker back then, and I remember the (Brittany) Blue Green was the hot ticket.

[Steve Carlton]

The original 240Z and Miata were sold over MSRP, I believe.

[sc_rufctr]

Dealers have always done shady stuff like this...

I worked as a salesman back in the 90s for a short wile. The easiest money I ever made and I wasn't even trying.
The whole "Dealership" is designed to fleece the customer from start to finish.
The accessories girls were hand picked and were always gorgeous.
If you looked at the finance guys computer screen the interest rate was blacked out.
It was common for them to over price a "trade in" on the contract to make it look like the buyer had a deposit for a new car.
And then they'd wonder why people would get into trouble when trying to pay back the loan.

One time a young guy was looking at a V8 performance sedan in the second hand yard.
I told him he would be paying exorbitant insurance on such a car because of his age.
He left without buying the car and the next day his father came to the dealership to thank me.

I remember them charging a "2.5% environmental tax". I asked about it and was told to shut up and not ask again.
- I left soon after that.