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Registered
Join Date: Aug 2003
Location: SF Bay Area
Posts: 7,951
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What the heck are blogs and why are they so important to marketers?
I thought blogs are simply on-line journals, random thoughts by the author left in cyberspace. I caught the tail end of a news clip that said marketing people are paying close attention to these as they can spark the next big idea or even a product like the iPod.
Have you read a blog? I've read several and I wish I can have those few minutes of my life back. Maybe I'm just not in the know but, so far, I've not found anything useful, entertaining or educational. Is there a directory of blogs, one that categorizes them somehow? |
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06-01-2005, 10:22 PM
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depends on the blog. Some of the best and most creative minds blog instead of using other publication tools/outlets.
and its all about RSS, baby 
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06-01-2005, 10:26 PM
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Registered
Join Date: Mar 2003
Posts: 10,322
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All depends on how you define "Blog". This forum could be one - but it is really a bulletin board. Slashdot is a blog. Fark could be a blog. There's some interesting stuff on livejournal.
But no, I have no desires to read about the angst of some teenager or English major.
__________________
“IN MY EXPERIENCE, SUSAN, WITHIN THEIR HEADS TOO MANY HUMANS SPEND A LOT OF TIME IN THE MIDDLE OF WARS THAT HAPPENED CENTURIES AGO.” |
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06-02-2005, 05:02 AM
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Cars & Coffee Killer
Join Date: Sep 2004
Location: State of Failure
Posts: 32,246
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Re: What the heck are blogs and why are they so important to marketers?
Quote:
__________________
Some Porsches long ago...then a wankle... 5 liters of VVT fury now -Chris "There is freedom in risk, just as there is oppression in security." |
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06-02-2005, 06:01 AM
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I have a theory on why blogs are so popular. It's related to the popularity of the reality TV programs like Survivor, Fear Factor, Idol...and the rest. Seems that 'normal ordinary people' are the latest form of entertainment.
Personally, I feel this is a sell-out. Folks are tuning in to see and read below-par levels of 'stuff,' for the most part. Whatever happened to shows like Hill Street Blues, and X-Files, and other well-acted, well produced shows? Complex plots and great story lines have been replaced with cockaroach eating.  As for blogs, Moby Dick, as mentioned in another thread, is a wonderous literary work. But folks would rather spend countless hours reading about how Joe Shmo fed his hampster, Ziggy, the other day, and how much poop that yeilded in his cage.Ironically, I'm at fault too. I spend too much time reading Pelican and Rennlist regarding performance driving, when I haven't even cracked open Donohue's Unfair Advantage, a book that has been collecting dust on my table to a number of years... Maybe 'reality TV' and the lot offer a form of instant gratification that cannot be achieved via a higher level of entertainment and literature. My $0.42, -Z. PS: Mark my words, this interweb thing, it's just a fad... 
__________________
2010 Cayman S - 12-2020 - 2014 MINI Cooper S Coupe - 05-17 - 05-21 1989 944S2 - 06-01 - 01-14 Carpe Viam. <>< |
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06-02-2005, 06:02 AM
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Registered
Join Date: Sep 2001
Location: Tucson AZ USA
Posts: 8,228
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Interesting watching people permitting themselves to be humiliated: Hell's Kitchen, Fear Factor, etc.
Like many of the blogs as well, attempting to pander to the lowest common denominator. The bell curve is flattening out.
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Bob S. former owner of a 1984 silver 944 |
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06-02-2005, 09:36 AM
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no, you guys just aren't finding good ones. Or the good ones don't focus on things you're interested in. Here's a few:
http://www.corante.com/ http://interactive.usc.edu/ http://joi.ito.com/ http://doc.weblogs.com/ http://www.crookedtimber.org/ Also, most good bloggers tend to be liberal. Might be why some of you don't dig them
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06-02-2005, 10:11 AM
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1979 Porsche 911SC 3.0
1989 Porsche 944S2 3.0l 16v 4cyl
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