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"Buy one, get one free"
Truth or urban legend? (sorry if it was posted before)
http://www.stuffed.co.nz/index.php?option=com_content&task=view&id=265&Itemid=29 Porsche dealer - "I got it wrong with the buy one get one free card". Written by Jenny Shu Thursday, 22 February 2007 Glen Fergusson - Sales and Marketing manager for a brand new Californian Porsche dealer. Has lost his job and faces possible legal proceedings as the company strives to reclaim the costs of the 18 Porches given away free under Glen's Opening day "buy one get one free promotion" "I admit I didn't really do the numbers properly on this one" said Glen who told reporters that he had "seen the concept work really well for coffee stores" and in terms of numbers you could argue that Glen's campaign worked. As the new Porsche dealer sold 18 Porches in the first hour of the store opening. It took the head office a full hour to realise what was going on and subsequently shut the store. Local man Bruce Stepper took out a second mortgage on his home after getting a promotional flyer in his mailbox. "I am ecstatic - I brought a shiny red Porsche today, got another one free and I have sold just sold it on EBay, all up I end up getting a Porsche 911 for $5000" Jane Cameron was arguably even more entrepreneurial. The local Janitor purchased a Porsche using the dealers "no deposit finance plan for low income earners", sold both cars, paid off the finance account and walked away with $120,000 profit. The finance plan was another one of Glen's initiatives that has now been cancelled. A red faced Glen stated "I have never really been too good at Math and I was sure the whole time we were making money - I was initially blown away by the amount of cars we were selling in that first hour. I had seen the "buy one get one free card" work extremely well for the new coffee shop down the road and thought what a great idea I will try it here." National spokesman for the dealership chain was quoted as saying "We are just glad that the idiot didn’t have time to run with his 'test drive 5 cars, get one free loyalty stamp card' campaign. |
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03-19-2007, 08:49 AM
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Join Date: Aug 2006
Location: SoFLA
Posts: 5,536
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Sorry, but I'm gonna have to call "Shenanigans" on this one...
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03-19-2007, 09:02 AM
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Non Compos Mentis
Join Date: May 2001
Location: Off the grid- Almost
Posts: 10,598
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Are we warming up for April 1st?
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03-19-2007, 09:03 AM
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Cars & Coffee Killer
Join Date: Sep 2004
Location: State of Failure
Posts: 32,246
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Quote:
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Some Porsches long ago...then a wankle... 5 liters of VVT fury now -Chris "There is freedom in risk, just as there is oppression in security." |
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03-19-2007, 09:42 AM
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Registered
Join Date: Aug 2000
Location: Palm Beach, Florida, USA
Posts: 7,713
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It's on the internet; it must be true
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MRM 1994 Carrera |
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03-19-2007, 11:20 AM
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1983 Porsche 911 SC Targa 3.0
