Porsche-Buy 1 get 1 free

[strupgolf]

Did you hear about the Porsche dealer who opened a dealership out west. He hired a sales manager who thought he had a good idea. The day he opened, they sold 18 porsches THE FIRST HOUR. Wow, this is a good business, he thought. He took a idea from the coffee shop where it worked well for them. He had a coupon made that offered "buy one, get one free". There are now a bunch of people out west who have a garage full of Porsche's. I guess they had to honor the ad. The sales manager was fired, and the place is now closed for the time being. Again, I'm in the wrong place.

[berettafan]

The Kia dealer near us had a 'buy a minivan get a sedan free' promotion for a while.

[berettafan]

oh and my story is true.

[CJFusco]

Oh my god, that is too funny.

I would have jumped on that deal - basically just a free Porsche. Sell one of the two and reap the benefits.

[mr. dude]

I heard about this too. Those people who got the deal are so lucky!!!!

[strupgolf]

Can you imagine walking in saying; " Ill take that white GT3 RSR over there, and make my other one black.

[ckissick]

At my father's VW dealership they once gave away a free salmon for test driving a car. They advertized on Bay Area radio to get the word out. It was such a weird, stupid idea, that they sold a lot of cars that weekend. And the salmon didn't set them back too much, so they made some good profits. But a free car? Is there really somebody that dumb out there?

[Porsche-O-Phile]

Why did they have to honor it? Couldn't they just say it was issued in error and if someone whined about it, let the lawyers duke it out?

Smells like urban legend B.S. to me.

[ckissick]

You talking about the salmon? I swear, it's true. I was there.

[strupgolf]

I believe that if you "hard" advertise a sale, then you have to honor it. I wish I could find the city this was in, but they sold 18 Porsches in the first hour. This kind of gimmick was used in the 70's and it was flammed back then. But if you did, you had to honor it.

[MikeSid]

Originally posted by strupgolf
I wish I could find the city this was in....

I think Mr. Roark and Tatoo live there.

[teenerted1]

Free Beef at Les Schwab.

[Jays72T]

Just give them one of these
http://www.modelcars.com/modelcar5635.php

[porsche930dude]

A toyota delaer by me had a deal that if it snowed over 6 inches on valentines day you get 5k back. Well it had been a very mild winter until valentines day we had about 16 inches. So i forget the number but i think it was about 20 cars they sold in that time thats alot of money! Not to mention it was the owners birthday also

[johnco]

long ago the Ford dealer in town offered free turkey, free turkey, free turkey with every car. can't get that radio spot out of my mind sometimes. In Baton Rouge you can get "free country sausage...dawlin" with a Toyota. these ads have run for as long as I can remember. you would have to hear this in a Cajun accent for the full effect. what a deal. $15-25,000 for a car and get $5 worth of meat free.

[ckissick]

Originally posted by johnco
what a deal. $15-25,000 for a car and get $5 worth of meat free.

You'd be amazed how many people "bite" for such a deal.

[Stanley]

Here's the article on the "buy one get one free Porsche" Apparently this online mag is just like "The Onion."

Porsche dealer - "I got it wrong with the buy one get one free card".

Written by Jenny Shu
Friday, 23 February 2007

Glen Fergusson - Sales and Marketing manager for a brand new Californian Porsche dealer. Has lost his job and faces possible legal proceedings as the company strives to reclaim the costs of the 18 Porches given away free under Glen's Opening day "buy one get one free promotion" "I admit I didn't really do the numbers properly on this one" said Glen who told reporters that he had "seen the concept work really well for coffee stores" and in terms of numbers you could argue that Glen's campaign worked. As the new Porsche dealer sold 18 Porches in the first hour of the store opening.

It took the head office a full hour to realise what was going on and subsequently shut the store.

Local man Bruce Stepper took out a second mortgage on his home after getting a promotional flyer in his mailbox. "I am ecstatic - I brought a shiny red Porsche today, got another one free and I have sold just sold it on EBay, all up I end up getting a Porsche 911 for $5000"

Jane Cameron was arguably even more entrepreneurial. The local Janitor purchased a Porsche using the dealers "no deposit finance plan for low income earners", sold both cars, paid off the finance account and walked away with $120,000 profit. The finance plan was another one of Glen's initiatives that has now been cancelled.

A red faced Glen stated "I have never really been too good at Math and I was sure the whole time we were making money - I was initially blown away by the amount of cars we were selling in that first hour. I had seen the "buy one get one free card" work extremely well for the new coffee shop down the road and thought what a great idea I will try it here."

National spokesman for the dealership chain was quoted as saying "We are just glad that the idiot didn’t have time to run with his 'test drive 5 cars, get one free loyalty stamp card' campaign.

http://www.stuffed.co.nz/index.php?option=com_content&task=view&id=265&Itemid=29

[legion]

Wouldn't this be all over the SoCal news and not just in an obscure New Zealand web page if true?

[strupgolf]

Thank you Stanley. I knew that it happen'd, but I didnt know where. `18 cars in one hour is pretty good.

[the]

Originally posted by strupgolf
Thank you Stanley. I knew that it happen'd, but I didnt know where. `18 cars in one hour is pretty good.

Not quite familiar with The Onion or other online newspapers like it, eh?