That's right up there with Toyota's turd - "TRD", Toyota Racing Development.

ha1 we make the TRd exhaust where i work!:p

http://jalopnik.com/cars/ultimate-streetfighter/beverly-hills-ducati-hypermotard-266052.php

http://jalopnik.com/cars/the-constant-variety-of-sport/superbikers-father-of-supermoto-266070.php

I know nothing about bikes, but, my limited exposure to them through Killboy.com has taught me what a motard is. According to those folks its a really raw driving bike that is great on roads like Tail of the Dragon.

SuperRetard!

MaxiTardimo!

I dunno. Kinda like the name. Supermoto and supermotard are established names for this class of bike. So it doesn't sound weird to me to hear them. The races are pretty entertaining. And I'd hesitate to say Ducati hasn't done market research on this thing, seeing as how the factory--through its website as well as word-of-mouth through its dealerships--has been kicking around the concepts of the specs of the bike and the Hypermotard name pretty publically for the past year or so. IIRC, there was even an online poll as to what type of motor to put in the bike. So give it some time, and the name might not sound so strange to you, after all.

It may be a great race series, and I am sure the bike itself is the bomb, but there is no way around the fact that the name they chose (for whatever reason) sounds like they named it after a guy with A.D.D., a low IQ, and a tendency to turn out the lights and run around with scissors.

Some people say I just don’t get it…but I think if you can say HypermoTard with a straight face then perhaps you don’t get it. I suppose it is open to debate.
:D