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-   -   Origin of the Porsche Crest (http://forums.pelicanparts.com/off-topic-discussions/627487-origin-porsche-crest.html)

racerpaul 08-31-2011 11:40 AM

Origin of the Porsche Crest
 
I lifted this from the recent 'Purely Porsche' Newsletter that I get in my email box every month.

Interesting... does anyone have more to add?

>>>
Porsche's company logo is based on the coat of arms of the Free People's State of Württemberg of the former Weimar Germany, which had Stuttgart as its capital and became part of Baden-Württemberg after the political consolidation of West Germany in 1949.

The centre of the crest shows a black horse rampant, an expression both of forward thrusting power and a derivation of the Stuttgart city seal. Stuttgart, established in 950 as the stud farm of 'stuotgarten', has had horses in its coat of arms in varying designs since the 14th century. The crest has the outer contours of a shield with the word Porsche as the overarching signature.

The crest first appeared (on the steering wheel) in 1952 and on the bonnet from 1955.<<<

Regards
Paul

scottmandue 08-31-2011 11:50 AM

Nice story,

Don't know for sure but I heard it was sketched on a napkin by a salesman who felt Porsche need a badge to improve sales.

Por_sha911 08-31-2011 12:01 PM

Dr Porsche and Max Hoffman (first American Importer) met at lunch and sold him on the idea of a crest. It was sketched on a napkin.

kach22i 08-31-2011 12:01 PM

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Quote:

Hoffman was also an astute marketer. In 1952 while dining in a New York restaurant, Max told Dr. Ferry Porsche all cars of some standing in the world have a crest. "Why not Porsche, too?" he asked. "If all you need is a badge, we can give you one, too!"

Ferry then grabbed a napkin and began to draw the crest for the state of Baden-Würtenberg with its curved stag horns. He added a black prancing horse from Stuttgart's coat of arms and the word PORSCHE across the top and handed it back to Max asking, "How about something like that?" With a bit of refinement and color, the famed Porsche Crest was born and today remains true to Ferry's original sketch more than half a century ago.

TRE Cup 08-31-2011 12:05 PM

napkins are apparently great inspirational tools:
the mini was designed on the back of a napkin:D

andrew15 08-31-2011 12:10 PM

Well, you guys are both right. A few years back I was at the factory museum and they were out of the English version of the guide book, but were getting more the next day. After making a special trip back the next day, the counter guy remembered me and gave me a free mousepad and napkin replica to go along with my book purchase.

AM

Pics of replica:

http://forums.pelicanparts.com/uploa...1314821267.jpg

http://forums.pelicanparts.com/uploa...1314821286.jpg

http://forums.pelicanparts.com/uploa...1314821368.jpg

GH85Carrera 08-31-2011 12:11 PM

I have several of those napkins. They are pretty cool.

m110 12-19-2011 05:45 PM

Why did the colour of the hood badge change?

MRM 12-20-2011 04:39 AM

Porsche drew with what he had on hand - a blue pen.

URY914 12-20-2011 04:58 AM

I have heard that the napkin was actually designed on the back of a business card.

smg911 12-20-2011 01:01 PM

A very close friend of Erich Strenger told me that Erich (Porsche's graphic artist from 1951-1987) was also heavily involved in the Porsche Crest design. Although he's never received any credit for it.

Rick Lee 12-20-2011 01:13 PM

That explains why there was no badge on the very first Gmuend Porsches, which, of course, were built in Austria before Porsche moved to Germany. In fact, the older Gmuend Porsche in the museum has a "K" license plate for Kaernten (Carinithia, Austria).

Zeke 12-20-2011 01:14 PM

Wouldn't be the first Porsche employee that never saw any credit.

JJ 911SC 12-20-2011 02:03 PM

Quote:

Originally Posted by URY914 (Post 6443845)
I have heard that the napkin was actually designed on the back of a business card.


Noooooooooooooooo.

Back of cigarettes pack, back then there was no such thing as Political Incorrectness


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