meaning of porsche crest

[starlifter1]

does anyone know what the different fields in the porsche crest mean or what they are?

[82SC]

i hear US car importer Hoffman told Ferdinand he needed a crest to help sell cars in the US...all the other car manufacturers had them...

I heard they came up with it on a dinner napkin over drinks incorporating the stuttgart city crest...

MJ

[cstreit]

Stuttgart was famous for it's horses... Stud farms galore, hence the horse on the logo...

[Tyson Schmidt]

Stuttgart literally means "stud garden".

[randywebb]

this is discussed in a few books - don't remember much

the antlers are for the city or something

colors also

The same horse (it looks a bit more gracile, less robust) is on the F cars. Story behind that too I've heard.

[kycarguy 935]

found here:

http://gawlowski.com/matt/cars/car_logos.html

PORSCHE

The Porsche badge is essentially the coat of arms of the city of Stuttgart, which was built on the site of a stud farm - hence the horse. The antlers and red-and-black stripes are part of the arms of the Kingdom of Wurttemberg.

[DarrylD]

I read somewhere, Excellence Was Expected, I think, the idea was based on the Cadillac crest.

[starlifter1]

Thanks I thought those looked like antlers but was not sure

[ras911]

82sc has it dialed in . Lore is Hoffmann and napkin!

[svandamme]

Originally posted by Tyson Schmidt
Stuttgart literally means "stud garden".

i asked this to 2 German collegues
he calls a stud a "hengst" and the meaning of "Stuttgart" in english is unknown to him... when i asked him if it has anything to do with the english Stud & Garden , they just looked a bit confused.

[DarrylD]

Ok, I dug in my library and found the history of the crest according to the book Porsche Speedster by Dr. Michel Thiriar:

"Max Hoffman was also impresssed by the spectacular emblems of American marques and especially by the Cadillac crest. During a business lunch in 1952, he asked Ferry Porsche to create a similar emblem... "

"... Ferry abruptly made a decision and drew on the tablecloth the shield of Wurtemburg, in the middle of which he placed the emblem of Stuttgart."

[kycarguy 935]

Just found this and remembered this thread:


What is the origin of the Porsche crest?

by Terry Lovett, Porsche Club of Canberra, Australia


THE CREST: In 1951 Porsche was finalizing plans for its move from the war time sanctuary of Gmund back to Stuttgart. Importers and agents selling his product made it clear that customers wanted some sort of trademark or badge to identify their vehicles, which till then, only carried the word "Porsche" on the body work. In 1952, Professor Porsche had devised the basic design of the crest. Folklore has it that he sketched it on a serviette during a luncheon. Whether true or not, it was Messrs. Lepper and Riemspiess of the publicity and design studios who carefully finalized the design.

There are three components: the family name, of course, is positioned at the top, while the other two components reflect Porsche’s gratitude for the rebirth of the company in the Stuttgart area. The red and black bars with the antlers are from the coat of arms of the State of Wurttemberg, and the horse is from the coat of arms of Stuttgart, capital of Wurttemberg. The origins of Stuttgart developed from the royal patronage given in historical times to the area. A fine horse stud developed here. So (Stud Garden) Stutt Garten and Stuttgart.

The crest first appeared on a Porsche in 1953, but was limited to the interior of the car – the horn button. It was not till 1957 that the crest joined the work Porsche on the front bonnet of a 356 Coupe.

THE COLOR: Maroon or claret has appeared on the driver’s hand-books, service manuals and official letterheads since 1951. The choice of color was due to necessity rather than any romantic design consideration. After the second World War, colored inks were in very short supply and colored papers were only just being reintroduced. It was in this environment that the first handbooks were produced. To maintain an attractive design within the shortages of the period, black ink and colored stock was chosen. The small printer Glauner happened to have some colored paper – maroon. It was a case of no alternatives. No one could imagine the precedent that this would set. Today, all official stationery, driver’s wallets and even the exterior color schemes of the new factory building in Stuttgart utilize bold stripes of these colors.

THE SCRIPT: The Porsche script has undergone a number of evolutionary phases since it appeared on Porsche No. 1 at Gmund in June 1948.

From the outset, the square shape of the letters was apparent. Initially, letters were placed individually in a curved pattern o the front of the cars. In 1950, a horizontal underlining bar joined all the letters into a single unit. In 1952, the letters became more squat (extended). This design remained unchanged for the remaining life of the 356 series. In 1963-64, the 911 came on the scene. The word Porsche reverted to a series of individual letters of a thinner and more open shape. In 1974, the metal letters were no longer used. Instead they were depicted on the reflective panel separating the tail lights of the 911. To end, I quote Tony Lapine, head of styling studio: "More than any emblem or logo, Professor Porsche himself represents the bond between tradition and progressive technology that makes Porsche such a unique company."

References:
Porsche Club Canberra

[porschenut]

Stuttgart probably translates more loosely to "horse farm". Like kindergarten translates to child garden, or child farm. A place where children develop, like horses develop on a horse farm in Stuttgart.

[Bob's Flat-Six]

Visual reference.