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Please give feedback - First Time Customer note...
Hi all. In the never-ending quest to improve Pelican, our Customer Service team came up with the idea to give our 1st time customers a welcome letter, and a small tin of Jelly Beans as a welcome gift (with Pelican Parts written on the front of the tin). I have a draft of the welcome letter, I would like your feedback on it.
Thanks for all your help in advance. Wayne Quote:
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No red or green jelly beans? :)
Good idea and will make them smile when it arrives! Why are you still awake and working on business at after 2:00 in the morning!? |
I personally am not a letter reader but I love Jelly Beans.
In my world the letter would be shorter w/ a simpler message. |
I think that's a great idea and would sure make Pelican "stand out from the crowd" if I were a casual, first time buyer. Many of us fanatics got hooked by "what it is" already...I noticed you didn't mention PPOT :)!
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I might have been tempted to just put the cartoon pelican on the tin instead of the nut, bolt & gear.
How many decals do we need to send in to exchange for a jellybean tin?;) Would be really cool with gold, red & black jellybeans! |
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Great idea. I'm with Macroni on the length of the letter though. It sounds a bit like a sales pitch.
In MHO, the shining jewel is this forum. And that is to your credit. This forum is like having a world class mechanic at your finger tips. That and Pelicans customer service. Pieces parts are pieces parts. The forum and Pelicans customer service are what makes your Co. stand out. |
Shorten the letter -
Thank you - small token of our appreciation - a how to contact (and I would write out the url for the "help link" and maybe outlining directing to a webpage for first time users on how they can get DIY help from the forums. Just my opinion |
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-Wayne |
Also, I know it's hard for everyone here to believe, but about 2/3 to 1/2 of our customers do not have accounts on the forums here...
-Wayne |
Keep the letter short, actually make it a short note and stick it in the tin of jelly beans, if possible. Make it a welcome to the family and let them know about the forums. When letters get too long, I tend to phase out and just skim.
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Do you ever sleep? :D |
Nope, I don't sleep much. Too much to do!
-Wayne |
Need Mexico Blue jellybeans. Color #336. :)
I like the jellybean idea but if your first statement is "we're car nuts too", why not peanuts or cashews instead? The concept is great though. Most places just send you a catalog (if that) which is a not-so-subtle way of saying, "send us more business - we like your money". This is a lot more personal and heartfelt. Consistent with your business model, which is great BTW. |
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I think the letter is great, but needs to be trimmed down a bit. Two paragraphs max in the letter, but then at the bottom maybe a point form list of other things they may be interested in (books, online DIY guides, etc) |
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...seriously! The "nuts & bolts" just does not do it for me. The pelican gives it some "personality" and lets folks know the "fun" aspect. |
It's a great idea; however, it's too long. If it takes over a minute to read, it won't get read. Refer to the reader as an individual, rather than a group. (For example "you", not "fellow enthusiasts".) And since the subject is what you offer the reader, only address what you can offer.
Something like this, Quote:
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Great idea, but the letter is much too long. The guy just got a box of parts and wants to get on with installing them. Brevity is the soul of eloquence.
-e. |
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