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Many young people think they cannot afford to put anything into their 401k and I always tell them to start small....1 or 2% and then every time they get a pay increase, up the percentage. Eventually, you'll be at the 15%+ contribution and won't even notice. Another suggestion is to contribute the amount needed to get the full company match.
As CFO of my company, I always have people coming to me for 401k advice (which I don't like to give as I'm not a financial advisor). However, I do explain that most of our choices in our 401k are conservative compared to what you could buy on the market. I have prepared many time-value schedules for employees showing them how money compounds over time. I also show them that $1.00 invested really only costs them about $0.75 with the tax effect. I'm happy to say that I have convinced dozens and dozens of employees to get started.
Personally, I contribute the max + the 50+ catch up provision. Haven't reached the $1 mil mark yet but I'm trying.
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