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I see two bikes that are mimicking genres already late in their lifecycle. No shortage of sport style bikes and the ADV market is pretty saturated too. BMW owns it with literally every manufacturer with an offering accept HD. So, can success be found by being the last one to the dance in a declining market?
Had hoped HD would flex its muscle (no pun intended) with an innovative offering to drive a market leadership position. This looks like they prefer to follow, by a significant distance. Hopefully I’m wrong but HD needs to hire some innovative people and ask the finance guys to bite their tongues for a while. To reap rewards one must take commensurate risks.
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Mike
“I wouldn’t want to live under the conditions a person could get used to”. -My paternal grandmother having immigrated to America shortly before WWll.
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