Quote:
Originally Posted by javadog
As for designing bikes for a younger market, in theory that's a good idea but I'm not seeing much interest between young kids and motorcycles. I don't know one that would prefer a motorcycle over the latest smart phone. I don't think the industry will die completely, but I think it will continue to decline in the Western world. In the parts of the world where motorcycles are just a means of transportation, I think they will continue to be popular.
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It's not theory, it's practice. I've recently developed a new food. The first thing I did was google "millennial food trends" to see if they would buy it.
A quick google reveals motorcycle sales took a hit after the 2008 global meltdown but were climbing fast just prior. If the right bikes are designed for new young markets today, they will sell. Electric bikes, bikes designed for women, bikes designed with millennial tastes in mind...