[Jeff Higgins]

Some of you guys really should look into jobs at Harley Davidson. They could use folks like you, with your in-depth knowledge of the motorcycle market, your uncanny ability to understand and predict future market trends, and your amazing engineering expertise. Why, if they had folks like you on board, they just might be able to save their company from its impending doom and maybe even achieve a position of market dominance...

Oh wait - they already dominate the markets in which they have chosen to compete. Their 50% (+/- a percent or two) share of the worldwide heavyweight motorcycle market has been a reality for, oh, a couple of decades now. Yes, the entire motorcycle market is really hurting, but one company still manages to claim for itself about half of all new bike sales in the markets it pursues. That leaves the other 20 or 30 manufacturers scrapping for the other half of the market.

So, yeah - geez, Harley have absolutely no idea what they are doing. They need you guys. I'm sure they will pay you a fortune to save them from themselves, to ward off their impending doom. What are you waiting for? Hop to it!

The fact of the matter is that this represents an exciting new direction for Harley. A direction many of you armchair experts have been clamoring for for an awfully long time. Now that it looks like they are actually taking it, without anything more than one god damned picture to look at, you can't wait to tell all of us just what they should have done differently, how they are doomed to failure, and just how smart and handsome you are in comparison. You guys crack me up.