Harley has some hard choices to make. Take the engine, for instance. Do they design it to appeal to the traditional Harley buyer, or perhaps somebody that might be in the market for a Ducati?
Here's an article by Kevin Cameron that talks about the different directions they could go with their new series of engines:
https://www.cycleworld.com/closer-look-at-harley-davidsons-new-975-and-1250cc-v-twin