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I've driven a 944 as a daily driver for 16 years. They aren't fast. They aren't rare (although I haven't seen another one on the road in over a year). They aren't cheap to maintain. But they are fun to drive. And contrary to some opinions, speed does not necessarily equate to fun. At least in a 944. I mean, I drove a 964 for a month and still prefer my slowazz 944 over that 911 any day. But I know I'm in the minority there.
But the reason they aren't more popular is like MRM said. They aren't a 911. Everyone knows the shape of a 911 as a 'Porsh' and people pay a premium to be seen in that classic silhouette if for no other reason than to make it known that they have 'made it'. Yet no one will pay that premium for a car most people think is a Mazda or Nissan.
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