[svandamme]

To be honest, calling it a Steve Mcqueen livery is far from giving it a model name or making it a trademark brand..
It's still a California T on all the papers.

Calling it "the McQueen" edition (which sounds stupid to me anyway) is not the big trademark infringement that will get the Chad a massive payout.

The name "McQueen" is not unique to Steve McQueen". There are many other things called "McQueen" and Chad does not own the name full stop.

If tomorrow I decide to name my cat Steve Mcqueen, and then sell pictures of my cat Steve, he got nothing on me.

And seriously , Other then being born the son of Steve, what has he ever done in life?
bunch of movies that nobody has seen or where nobody recognized him

Did a couple of races (not to bad) but then retired racing after a massive crash and since then been selling things with his dads name on it, McQueen Racing LLC.

Steve's been dead for almost 40 years now.. maybe he should start making a name of his own rather then mooch of his dads name.