[svandamme]

All my cats got a surname McQueen,
Got a bunch of them

Bob Mcqueen
Suzy Mcqueen
Roger Mcqueen
And now the last one I called him Steve, and it turns out he's a talented & photogenic little bastard..

Nothing to do with this dead actor who does not look anything like my cat, and my cat doesn't do anything that dead actor did.
My cat don't act, my cat don't race cars and he don't race bikes either.

Seriously marketing rights of a dead actor??
How long do those last?
It's not a copy right is it
There is no IP involved.

So all it is, is somebody who trademarked the name before somebody else did.
There have been a lot of attempts to trade mark something that really are taken to far

orange
snooki

or HD trying to trademark the sound of a revving engine.

Seriously, Steve McQueen is a frigging name.. it should not be protected on just that.
Maybe if it's used in combination with his dad's image , I might give it some credit.
Just the name? Get lost chad.