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In Vino Veritas
Join Date: Dec 2010
Location: Waiting in vain
Posts: 1,116
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A hysterically over-hyped, over-priced talking point marketing exercise. My distributors come in and tell me that they have my "one bottle allocation of 10 y/o Pappy"....and I tell them they can move on to the next person stupid enough to buy it.
Sure, it's good, but the hype surrounding it is totally overblown hipster nonsense. Just another made-up feel-good "I have it and you don't" type thing.
Yes--there are most certainly commodity brands versus craft products such as this, but there's a HUGE gap between well-made bourbon and the unjustifiable hype that is PVW.
You don't have to believe me or anything, but I've been directly involved in this business for over 30 years, and have seen the crazed masses going ape for the latest hard-to-find this-and-that over and over again--whether it's spirits, beer or wine.
Do a bit of research and learn for yourself.
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Todd
'85 3.2 Targa/'87 951/'04 C4S Coupe
"Nothing Ventured, Nothing Gained" Thomas E.
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