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I'm wondering if money, or some version of it, will go the route of social media. Facebook is free to use because you are the product. I think it will start slowly, that is you can use money for free, no fees for transactions like paypal, or interest rates (most likely reduced interest rates) when you yourself are monetized. I'm just not sure how far that model can go.
In 2001 when I was in marketing, I spec'd and had a system built that would track the moment you clicked on a banner or any other kind online link which brought you to a very specific website which asked you to register and opt in allowing us to track your clickstream through the site over time including to responses to lead nurturing emails. The net result was creating a unique lead profile and also optimizing media against quality of leads determined by registration answers and response to the nurturing campaign thereby adjusting the ad campaign to deliver the lowest cost per highest quality leads.
This is somewhat being used today but I think it could be modified to actually monetize people directly and in the process add to the definition of money.
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Tru6 Restoration & Design
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