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Rolex are very fine watches even if their marketing dept is the best/worst in the world (second place prob goes to Porsche). If your benchmark for value is quality of construction than a grand seiko is probably a better value. However, if you aim is to create a future heirloom to hand down its hard to do better than Rolex.

If you just want an extraordinarily nice mechanical watch, under the radar, you have many many compelling options from Tudor, Sinn, Omega, Grand Seiko, Oris, Nomos etc. One can buy a very nicely crafted watch for much less than a rolex.