Quote:
Originally Posted by Seahawk
Is that the term, "Influencers"?
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Yup, that's what they are called.
youtube, twitch, twitter, etc....
Basically replacing traditional (as we've known it to be) marketing and
PR.
The youngans of today don't consume media the way we did.
They barely watch TV.
Don't really listen to radio.
The internet has made it possible for them to find the content that interests them and also to dictate their consumption schedule.
Static time based content, (a fixed TV schedule or radio playlist), does not apply to them.
They don't even DVR stuff.
Youtube and the like have made it possible for anyone to become the next Ellen or Oprah.
It's the American Dream.