[masraum]

Originally Posted by wdfifteen

That’s the name of a company. Yes THAT! WTF is wrong with people? There is a local company called Lion and Panda. Seriously.
What happen to strong, solid names like Acme, and Excelsior, Non Pareil, New Process, and Buffalo Springfield? The decline started with “Apple.”
What - are we all in kindergarten now? We all need LEGO names now?
End of rant.

WD, relax, get back on your meds. The world is a different place. When there are a million businesses out there, you need something interesting and catchy to get attention and stick in folks' memory. Non Pareil, that's a type of Almond. Why is that a great name. New Process, also, just a moderate name in my opinion. Buffalo Springfield is another odd name, I've always thought. When I think ACME, I think Coyote and Road Runner, and then I think "what kind of odd generic name is that?"

Excelsior, that's not bad, but if the entire page in the thesaurus for Excelsior had been covered, then it would cease to mean anything.