[Craig T]

HD sells over $300MM in apparel and general merchandise annually, and that's at a much higher profit margin than bikes. Ten years ago you'd see 50 year-old baby boomers covered from head to toe in HD, boots, shirts, watches, rings. heck, even bed sheets. I don't see that so much anymore.

With that fashion trend going passe', I can't see them staying financially viable regardless of the Livewire sales. You know they're cutting margins close on the Livewire to keep it semi-affordable.