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Originally Posted by Noah930
Not quite sure at the Motor Company's marketing angle on this.
$30K is a lot of money for a bike. That's the biggest hurdle.
Harley's sales are declining precipitously. Their bikes are aimed towards an aging (but moneyed) population. Those Harley faithful (and older riders in general) look at bikes for recreation. But market research indicates younger riders are more interested in bikes for transportation. So to convince a younger rider to part with $30K (that they likely don't have) and buy a bike (over a car), is going to be a challenge. But if Tesla was successful in selling the electric car as a desirable, premium item (unlike Nissan's Leaf and Chevy's Volt), maybe there's a chance for the LiveWire.
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How about Harley made a smaller lighter commuter bike? 500cc air cooled V-twin? The Japanese have been selling small V's for years.