Quote:
Originally Posted by Wil Ferch
...he is looking for help or guidance on where to move forward...
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Staff used to come into my office all the time with this "great idea" which often times were great concepts.
My first question was always, (when it was obvious it didn't), how does it make money?
And this is part of John's problem.
Right now, all John has is an idea. Sorry to say a rather limited and highly derivative one but let's ignore that for now.
Idea's can get someones attention, sometimes.
John needs a pitch.
John needs to provide research on the size of the market, the sales projection, the costs, profit margin, all those things that a business relies on to decide if their capital investment is worth the risk.
Right now, John is asking everyone else to do the work and assume the risk solely on the strength of his idea.
Thats pretty much a non starter.
Yes he thinks he's put in the work and yes he has put in some but not the work that matters to the people that it needs to.
My last thought on this, John's design is, to put it bluntly, obvious.
I would not be surprised at all if it had not been presented internally by at least one if not several junior designers over the years and dismissed.
The Star is MB's icon, it's their primary branding element.
Its usage is tightly controlled to preserve its integrity and intrinsic value.
I can all but guarantee there is an entire chapter in their branding guidelines of allowed and disallowed usage and Johns concept falls in the later.