Quote:
Originally Posted by Gretch
The background "happy music" while they read off a list of 37 side effects, from suicidal thoughts to anal leakage, is doubly annoying, as is the cast of PC characters in stepford wife modus blissfully smiling, while engaging in shyt NO BODY does.
Assuming the advertising causes sales, seems too simple to me.........
Try another route. How do these companies justify the price of their product. Government pricing is a huge component in Pharm business.........
Yes, color me skeptical. I am the target market for this crap, and the ads annoy the hell out of me.
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If advertising doesn’t increase sales why do they advertise? It is not a public service announcement.
https://www.usatoday.com/story/money/2017/03/16/prescription-drug-costs-up-tv-ads/99203878/
Drugmakers were on track to spend an estimated $6.4 billion on DTC advertising in the U.S. last year, up 5% from 2015, according to Kantar. In 2012, spending for pharmaceutical TV ads was the 12th-largest category. By last year, drug ads were sixth.
In 2016, the top three ads based on total spending were Lyrica, with $313 million in spending; rheumatoid arthritis drug Humira at $303 million; and Eliquis, a treatment for a type of heart arrhythmia, at $186 million, according to Kantar.
Reasons why some drugs are advertised more than others vary, with drugmakers evaluating which products are most likely to bring them the most revenue.
Drugmakers don’t care “whether it’s a rare, expensive drug or a popular cheap drug,” said Amanda Starc, associate professor of strategy at Northwestern’s Kellogg School of Management. “They’re looking at the marginal return on advertising. A small number of customers spending a lot or a big number spending a little.”
More at link