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A certain type of person actually feels pumped when they pay super high prices for something and then are able to tell people about it; for example, a friend of mine is the service manager and shop foreman at Lamborghini Dallas, and he says that many of the guys that have work done there are happy to be able to brag about the high costs (like that automatically makes their cars, and therefore themselves, special).
When a business, like Porsche, is able to foster and maintain that sort of customer base, I guess they've scored.
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