[Rick Lee]

Same thing with TrueCar. I filled all the info out, realized what was going to happen, when it didn't just show me a bunch of prices, and then accidentally hit "submit" instead of exiting out. My phone started ringing within minutes and the calls did not stop for over a month. Months later I went into the local VW dealer and asked for the guy who had left me so many vms. I was finally ready to shop and told the guy he was the one who blew up my vm the most. He said, "In other words, I was doing my job, right?" I'm in sales, so I get it. We couldn't make a deal, but I do have to respect his persistence.

In my current job I buy leads. Direct mail leads are considered the gold standard because people have to put their cigarette down, grab a pen, fill the postcard out by hand and then put it in the mailbox. You can't imagine how many people say they never filled it out, when I have their handwritten info in my hand. I even closed one a few weeks ago, mailed in by a homeless guy, who kept no-showing or canceling. I finally knocked on the door of the address, his sister answered the door, told me her brother was homeless, but invited me in and I closed her husband. So this stuff does work.