I've never been really all that impressed, all he does is get other people to fund his hobby.
He just monetized his hobby by making people think he has something unique.. he doesn't.
He has no technology
He doesn't put out any designs (his wheels are just outlined fuchs at high end price)
"Pedal to the Metal" ? Where is the IP? there is none.
Urban Outlaw Gruppe?? that's riding on R Gruppe's theme
If that's a business, it's the business of taking money from people who have no inspiration themselves..By offering them something easy to digest.
There's a sucker born every minute.