[LEAKYSEALS951]

School me.

At work, I was asked to write a "Manifesto"

My Interpretation (and perhaps incorrect interpretation) of the term is as such:

A manifesto is a view to a radically desirable path, such a desirable path, people can, and will die achieving that end, because, the end, so desirable, does justify the means (for the sake of the cause). In my own myopic view, when people adopt manifestos, others historically, can, and have died.
A mission statement, is a more benign in approach. The corporation values "such and such" ideas. Mission statements typically get adopted by business entities, which often get posted, and implemented or forgotten in corporate culture, depending on the corporate dedication to upholding the concept. Often, it is not upheld, therefore becoming impertinent.

Lately, I have noticed, in my own business "culture", the term "mission statement" is becoming passe. The latest buzz on the streets is "manifesto". I 'must' have a manifesto. I have been requested to write "manifesto."

What the heck is going on here?

Everybody has a mission statement. To stay ahead of the game, "Manifestos" are back in vogue?

So-
1. Am I incorrect? Has the term "manifesto" always been a benevolent term, stolen by the Ted K's of time and other unnamed leaders to denote a darker meaning? .. or

2.Are they inherently more sinister? "It is blood which moves the wheels of history!"

3. I believe "Mission statements" are potentially good ideas, yet often get the bad rap secondarily through implementation- such as- company "x" has an admirable mission statement, yet, like the greeting lady at walmart, gets plowed over by the sands of time, apathy, trend, and ineffective implementation.

What gives?

As a Dentist in the 21st century, I cannot believe I have been asked to write a manifesto.

Are these just lame people trying to be edgy?

Am I unnecessarily maligning the term? Or is the corporate culture I am so "evidently" involved in needing to use this term to retain relevance out of desperation?

If it's the latter, I want off of that bus.



Please Advise....