[DanielDudley]

Mission Statement; What ''we'' wish to provide to you in terms of service and quality.

Manifesto; What ''we'' are willing to do to take your money.

Seriously, I have no idea. Every new generation of professionals needs new buzzwords and terminology to assert themselves in a world full of professionals. Someone has to ''Keep it real.'', and ''Keep it fresh.'' while you ''Do the work.''.

Honestly, there always seem to be people in management who seem to have no idea what they are managing. Buzzwords are an assertion of relevance toward people who really don't need you. We don't really know what you are doing, or how you are doing it, but this is the generalized we want you to do it.

We know the new word is manifesto, and you don't. You can only imagine what else we know.

Seriously good management is when you show up and say we are no longer a company that makes drill bits, we are now in the business of making holes. Come in next week with 5 new ways to make them. Bad management is when you make mission statements and manifestos while you contemplate your rise up the corporate ladder.