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Generally speaking, I think you should pick a guiding theme or motif that has personal value to you, and conveys a quiet sense of accomplishment. In other words, it should say something, like "quality" or "competence". It should quietly suggest that you have past success and are credible. This sends a unified message to the staff, clients, and guests. It helps to focus and rid distractions if you can manage to keep the place streamlined and organized around your theme.
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