Thread: Goodby Norton
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Brando Brando is offline
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Join Date: May 2003
Location: Land of Liberty, NH
Posts: 6,501
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Absolutely. Carvana, True Car, et al. The industry needs to move in this direction and marketing technology is pushing dealers in this way. But they are constantly pushing back to maintain their model of "selling". I use quotes because a lot of dealers still have less-than-clear practices of pricing, back-office markups, broken sales processes.

Many of us strive for the day where you can do the full transaction online and have your vehicle of choice delivered. Dealers would be where you test drive and get service,or buy pre-owned vehicles. Dealers are making less and less on new vehicle sales anyhow and are subsidized by the OEMs. Just wait for the 2018/2019 "New" vehicle incentives by March.
Quote:
Originally Posted by Porsche-O-Phile View Post
Sounds like another industry that’s ripe for being revamped by on-demand, online ordering.

The traditional dealer model is dying - just as it is with autos. In a few years I suspect we’ll see a lot more direct-to-the-public online sales. There’s just too much competition for middlemen who contribute little other than driving up prices to survive. My $0.02.
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Old 02-09-2020, 10:34 AM
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