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asphaltgambler asphaltgambler is offline
Still Doin Time
 
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Join Date: Nov 2004
Location: Nokesville, Va.
Posts: 8,225
If I remember correctly is BMW wanted the Mini name / rights to production. So that they could revive the Mini on their new platform and capitalize on the history. Problem was they had to take all the crap including Range Rover brand. BMW threw 10's of millions of $$$ at that SUV and never made any ROI. As a matter of fact, lost a fair chunk of dough and sold at a loss to Ford. Mini of course was successful but not sure if those gains were offset by the RR losses
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'15 Dodge - 'Dango R/T Hauls groceries and Kinda Hauls *ss
'07 Jeep SRT-8 - Hauls groceries and Hauls *ss Sold
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'95 Road King w/117ci - No time to ride, see above
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Old 03-01-2020, 09:07 AM
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