[wdfifteen]

I was going to type "calling Scott," but he beat me to it.

Some good advice here, but some I have a different opinion on.

Take payment by PayPal, cash, or checks - at least initially. Paypal fees are high, but so are credit card fees, and PayPal is so much easier to set up.


"The best way to kill a hobby you enjoy is to turn it into a business."
This was not my experience. I started a business based on my hobby and made made a few million. Sure, I don't like my hobby anymore, but it's easier to get a new hobby than to make a million dollars.

"For customers there’s a difference between some guy who shares a hobby making stuff for others on his own time vs a business” which is expected to meet a higher level of customer service."
Can't repeat that strongly enough. Some people think they own you if they send you a few dollars. Most customers are easy to get along with, but the bad ones can be BAD.

Start a new LLC for your new business. As I recall it costs $85 in Ohio and it's easy. I started a new LLC for every one of my business enterprises. It pays off when it's time to sell, close, or get a partner.

Before I sold the company my guys did some Facebook and Google marketing and I was astounded at the ROI. It may have changed now, but the networking they did paid off in low cost sales, repeat sales, new product opportunities, and word of mouth name recognition. You might need to hire a pro to optimize your social media presence. It's more valuable than a static web site.