Live by the sword. . .
The internet is a communication system that enables "asymmetric warfare". This couple used that publishing power to project their opinions further than a middle aged couple's normally could which is their right under law. but reputation attack hurt and eBay executives used that against them in an illegal way.
Previously only a few public figures, newscasters and movie stars had the power for their words to reverberate across the world in a day. Today everyone has this but most people have no idea of the power until they say the right or wrong thing. A post can and will start revolutions.
https://www.nytimes.com/2015/02/15/magazine/how-one-stupid-tweet-ruined-justine-saccos-life.html
https://www.usatoday.com/story/money/2015/03/29/adam-smith-chick-fil-a-video-memoir/70629290/
https://www.fox61.com/article/news/local/outreach/awareness-months/what-color-is-this-dress-the-question-that-blew-up-the-internet/520-32b8b952-ca43-46cf-bd3e-5f6154e4e805