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Originally Posted by Racerbvd
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I remember living in Wisconsin and visiting our Grandparents in Amherst Junction. Driving on the old County Roads, as there were no real state highways then. You knew where you were by the many barns and silos, and of course the barn advertisements; especially Carling's Black Label.
County Road Q was the last highway before Main Street in Amherst Junction (we turned right from Q onto Main Street by the County Yard). There was this really cool dip in Q about a mile from our destination.
Dad would always find the perfect speed to go through that dip and tickle our bellies. We loved it. My sisters and my brother and I would stand up in the back seat and lean against the back of our Mom and Dad. We all giggled like heck that last mile to Grand Ma and Grand Pa's!
Many years later we would visit them from California. The dip in Q was long gone and we came from the West on Highway 10 East out of Steven's Point instead of North on County Road Q. There is a brewery there, Point Brewery. In those days beer in Portage County was Heileman's Old Style or Point Special. The signs above the many village taverns throughout the area would declare as such.
In this one instance, Point Brewery put up what I consider the Greatest Beer Billboard EVER. It was on 10 east, just before you left Steven's Point, just east of the Hill Top Pub. Remember, this was when Schlitz Beer, claimed that "When you're out of Schlitz, you're out of beer!". Well, not to be outdone and in keeping with the sharp wit of Central Wisconsinites, that Point Brewery Billboard Proudly declared, "When You're Out of Point, You're Out of Town".