Until recently, I worked in the US for a Sweden-based corporation that makes medical devices and equipment. I found the Swedes much better at long-term thinking than their US counterparts.
Back to the subject at hand... remember the Car and Driver series of Boss Wagons?
They even did one based on the Volvo wagon.
https://www.caranddriver.com/features/a15143471/holy-conestoga-sven-its-boss-wagon-iii-archived-feature/