[legion]

If you need to keep a deer fresh while you are out in the field for six days before you can butcher it, I could see a Yeti (or similar) being useful.

If you need to keep some beer cold for six hours, it is massive overkill.

If you need to stroke your ego and appear cool while keeping some beer cold for six hours, this product was designed for you.

Yeti is a "lifestyle brand". That means that the function of its products are secondary to how they make you feel about yourself.