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From their website:

PREMIUM INTERIORS
Denali signifies comfort and quality with attention to detail, including premium features and materials. Leather-appointed, heated driver and front-passenger seating, uncompromised cabin quietness, real aluminum trim, unique seat trims and stitching details are just a taste of the luxury, comfort and style you’ll get in a Denali.

BOLD EXTERIORS
From confident lines to signature styling cues, Denali will make a lasting impression wherever you go. Iconic headlamps with a signature design light your way. Beautiful aluminum wheels, distinctive chrome accents and signature chrome Denali grilles demand a second look.

SEAMLESS TECHNOLOGY
Denali puts you in charge of the latest available technologies. You’ll experience your media like never before through the GMC Infotainment† system. The available 4G LTE Wi-FiŽ † Hotspot lets you connect up to 7 devices on the go. Denali offers a comprehensive suite of driver assistance and active safety technologies† to help make you aware of potential hazards.

base model:

SIERRA 1500 DENALI
Starting At: $54,700†
As Shown: $67,075†


NEXT GENERATION SIERRA DENALI HD
Starting At: $63,700†
As Shown: $76,513†

YUKON DENALI
Starting At: $67,700†
As Shown: $77,950†

Sounds like a smart, economical, logical work truck

But if you could get a good deal on a used one, ....