[Noah930]

I know you were referring to the visuals of a page ad, but I think there are a couple things that set you/Tru6 apart, and I think they're worth a marketing angle.

First, you offer expertise in a very niche market: hardware finishes. A lot of places will sell go fast parts or doo dads. You're selling a restoration skill (and almost archival knowledge base) that a lot of people overlook (or only think of later on in a build). And you're also selling a service that may not be so easily replicated by peoples' local shops. You think it's easy starting up an anodization business in Los Angeles with all the EPA regs? I have customers (companies) that make aerospace bolts that farm out their finishing because it's prohibitive for them to set it up in-house.

The second is your obsessive attention to detail. You're a bit OCD. Remember the original Lexus tag line? "The Relentless Pursuit of Perfection" You're a bit like that in this field. I think that sets you apart. You don't just clean and repaint parts, or source hard-to-find hardware--you make an effort to make stuff perfect, and that's valuable from a marketing perspective, as well.