Quote:
Originally Posted by Noah930
I know you were referring to the visuals of a page ad, but I think there are a couple things that set you/Tru6 apart, and I think they're worth a marketing angle.
First, you offer expertise in a very niche market: hardware finishes. A lot of places will sell go fast parts or doo dads. You're selling a restoration skill (and almost archival knowledge base) that a lot of people overlook (or only think of later on in a build). And you're also selling a service that may not be so easily replicated by peoples' local shops. You think it's easy starting up an anodization business in Los Angeles with all the EPA regs? I have customers (companies) that make aerospace bolts that farm out their finishing because it's prohibitive for them to set it up in-house.
The second is your obsessive attention to detail. You're a bit OCD. Remember the original Lexus tag line? "The Relentless Pursuit of Perfection" You're a bit like that in this field. I think that sets you apart. You don't just clean and repaint parts, or source hard-to-find hardware--you make an effort to make stuff perfect, and that's valuable from a marketing perspective, as well.
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You have captured exactly what we are all about. Just a little OCD, yeah.
I thought of a tag line: We're the only ones who care about your car more than you. Not sure if that's too arrogant or just off-putting but we live it. One thing I'd also like to put in an ad but know that we can't is that door frame anodizing restoration is the best in the country and may be the world. But I don't think you can say that.
We have a lot of Porsche and a few Ferrari independent shops using us because they've used local vendors and they just aren't up to the job needed most of the time. In five years I don't think I've had an unhappy customer.