Quote:
Originally Posted by 911 Rod
Repetition and simple.
People will blow by your ad the first couple of times.
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This ^^^^. Full page is not the answer. Leave that to the car flor matt guy. Simple example of finished work, what you do and who you do it for is all that is necessary.
And a hook. Call now or visit our site and enter code xxx-xx for your special discount. Use the same discount structure for any and all discounts so you can keep your margins where they need to be. (Essentially everyone gets a discount, just under a different category. Dealer, shop, trade, PCA, etc. all receive a discount when they apply with the appropriate info from which you use for your database.
Businesses that advertise a special on, say, brake calipers for a month eliminate all but those who happened to have brake calipers in mind at that time. IOW, you narrow your hook to a fraction of what you offer for a fraction of potential customers.
The best advertising is free ink so be sure to send out press releases all the time. If a publication won't run an article on your business when you sign an advertising contract — pass on them. If you do a newsworthy car for a famous person or museum, send out the
PR's!
Advertising is a double edged sword and you'll soon find out.