[sugarwood]

I have heard a lot of theories for why the Tacoma is the least depreciating vehicle sold in the US.

The main theory for this is combined with Pickup trucks not depreciating much PLUS the legendary bulletproof reliability of Toyota trucks.

Toyota trucks are known world wide for being the most reliable, most bullet proof Trucks made. Period.

Even the F150 and Silverado owners know this but dont want to admit that Japanese is more reliable, BUT it is.

Toyota trucks reliability has been legendary since hte early 80s.

Their cars do not live up the reliability of their trucks, not at all.

It the combo of bulletproof reliability, pickup truck, and NO frills truck.
Its not a super nice Luxo truck like some others have become, its more plain, simple, functional.

Also the Tacoma is not a full size truck, so it fits a different niche. Full size truck is a work truck, towing truck, etc.

Tacoma can tow, sure, up to 7200, but full size trucks can tow more….

So yeah I think the reason is thats its a solid, bulletproof, somewhat boring, pick up truck.

The off road ability of the Tacoma is legendary, like Jeep Wranglers. But thats not many people.

The Tacoma is also the only pickup truck sold in USA that is made in the USA as well.

All Toyota trucks are made in San Antonio, Texas. Chevy/GMC are made in Canada, Ram is Mexico, Ford is half Ohio / Half Windsor Ontario.