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So I'm working on the ad and having the web site redone and am thinking that instead of decided to headline pages being Plating, Anodizing, Chrome, Cerakote etc., I may want to refine those to specifics, at least for the print ad. 911 owners have their own lexicon: cadmium, bright dip and a few others. With an elegant window frame pic up top in BW, white space with a para or two in the middle, I will have bubbles on the bottom in 4 color. I think some of these bubbles need to be more specific like fans & housings (this requires two bubbles, one for Cerakote and one for original longhood etched), one for calipers, again, problematic because one for Turbo calipers and one for standard steel. I think the beautiful pic up top will stop the reader from turning the page and the bubbles along the bottom will provide very specific examples of what I do.
Suspension will be another bubble. Very specific, direct, this is what your suspension will look like when we are done with it. I think that as close to a call to action as I can get.
But then the page starts to get really busy.
Creating an ad that mixes Infiniti elegance with Lexus "this is what our car can do" messaging in their commercials is challenging.
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Tru6 Restoration & Design
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