[gchappel]

This ad looks like every other ad in every other car mag. Nothing wrong with that. If I was a reader that had never heard of your services, I would not even stop flipping through the pages to read it. Flip, flip, flip.
I personally really liked the line, no one cares more about your car than we do.
Use a picture like a guy staring lovingly at his brake caliper or whatever. Or a shot at night in your shop with one artist working late doing a final polish on your part. The whole shop is dark except for one workbench in the back.
You need a picture that will slow down my flip, flip, flip through the magazine. Something like one of the above at least surprises me and makes me think- what the heck. Then I will read a couple of lines of text. You have to grab me in the first 20 words. All you are trying to do here is get me interested. After that, I can figure out what you do.
Gary